Comments on: Measuring your SEO services http://neilmiddleton.com/2009/12/23/measuring-your-seo-services/ in more than 140 characters Thu, 25 Feb 2010 18:39:20 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Neil http://neilmiddleton.com/2009/12/23/measuring-your-seo-services/comment-page-1/#comment-82439 Neil Wed, 23 Dec 2009 20:13:53 +0000 http://neilmiddleton.com/?p=579#comment-82439 I think you're talking about something here which is very slightly different. Whilst I agree that keywords are important in your analytics (i.e. what words are my users looking for when they find me), knowing what ranking I have on keywords/phrases that I have chosen is pretty much irrelevant. Another aspect is knowing where your SEO is wrong, for instance, if you are finding lots of midget hunters arriving on your widget site for whatever reason, it's good to figure that out and correct the problem (possibly a typo? ;) ) I think you’re talking about something here which is very slightly different. Whilst I agree that keywords are important in your analytics (i.e. what words are my users looking for when they find me), knowing what ranking I have on keywords/phrases that I have chosen is pretty much irrelevant.

Another aspect is knowing where your SEO is wrong, for instance, if you are finding lots of midget hunters arriving on your widget site for whatever reason, it’s good to figure that out and correct the problem (possibly a typo? ;) )

]]> By: Gary Gilbert http://neilmiddleton.com/2009/12/23/measuring-your-seo-services/comment-page-1/#comment-82438 Gary Gilbert Wed, 23 Dec 2009 15:59:40 +0000 http://neilmiddleton.com/?p=579#comment-82438 I disagree a little bit with your assertion about keyword. Sure it doesnt make much sense if I have a company selling "widgets" and I am ranking #1 with the search term of "midgets", but I wouldn't know that people are landing on my site after searching for midgets if I didnt look at the keywords that people are searching for which lead them to my site. If someone is searching for midgets and lands on my site selling widgets you can be sure that they will stay only long enough to hit the back button. But if know what keywords people are using before landing on my site I can perhaps tailor the content of my site to address more the topic of my site, or make sure that when someone searches for widgets that I show up in the first position in the search results. So yeah keywords do mean something, but it's only one part of the whole of SEO and too much emphasis on only one thing won't help in the long run. I disagree a little bit with your assertion about keyword. Sure it doesnt make much sense if I have a company selling “widgets” and I am ranking #1 with the search term of “midgets”, but I wouldn’t know that people are landing on my site after searching for midgets if I didnt look at the keywords that people are searching for which lead them to my site. If someone is searching for midgets and lands on my site selling widgets you can be sure that they will stay only long enough to hit the back button.

But if know what keywords people are using before landing on my site I can perhaps tailor the content of my site to address more the topic of my site, or make sure that when someone searches for widgets that I show up in the first position in the search results.

So yeah keywords do mean something, but it’s only one part of the whole of SEO and too much emphasis on only one thing won’t help in the long run.

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