You may have read a few days ago about the escapades of Google vs bmw.de. This got me thinking about what Google are trying to acheive by doing this sort of thing, and what the best ways of getting a ranking from it are.

Then I had a thought. Google are only trying to maintain themselves as the search engine that people want to use by removing all the sites that use dirty tricks to get to the top of the rankings. Google purely want the most useful websites to appear at the top-spot, not those that want to be there.

So how do you optimise a site to acheive this? Well, one view that I am starting to have is….don't. Do not optimise your site for search engines. Only optimise for those other people that trawl your website - the users. If you build a site that is great for the users in every way e.g. easy to use and navigate whilst providing useful unique information, Google will find you, and Google will like you more than Mr SEO'ed-up-to-the-eyeballs. Google are spending countless hours trying to find sites just like you&

On a side note&BMW made it back in.